Your task is to critically analyze a business plan written by a University System of Georgia colleague. Take the position of a prospective investor. Components you will assess in the business plan. You are required to use these headings in your evaluation. 1) Appearance, professionalism, and organization 2) Executive summary 3) Industry analysis 4) Company description 5) Market analysis 6) The economics of the business 7) Marketing plan 8) Design and development plan 9) Operations plan 10) Management team and company structure 11) Overall structure/flow of plan 12) Financial projections 13) Level of detail and research within the business plan 14) Argument and evidence for feasibility Write a 700 to 1000 word summary of your decision as a potential investor

The business plan is of Expo Recreational & Therapeutic Spa Rentals, LLC to be the first inflatable hot tub rental startup in the southeastern part of the United States. By leveraging lower cost hot tubs coupled with a well-designed and executed logistical scheduling platform, we aim to primarily enter the recreational space with an incredibly unique plug and play style inflatable hot tub rental, that is both a high quality and yet low-cost alternative to more expensive hot tub offerings. This offering will include an integrated on-time delivery, completed setup and maintenance along with full removal at the end of the rental period. This market opportunity is already validated by a proven concept that has found tremendous success in a small geographical area located in the Northeastern US. With no plans to expand their footprint due to the nature of rental coordination, this recreational space is completely underserved across much of the country with no current competitors within our geographical areas