Your task is to develop a strategy to market White Appliance$$s microwave ovens in India.

Read the case, and complete the following:

Outline target markets$($e$.$g$.,$ middle class, lower class, working class, etc.$)$ and describe why these segments might want your product. What can your target$($s$)$ afford? How big is this market?

Discuss how you believe consumers in India will view your microwave. How might aspects of culture lead to acceptance or rejection of the microwave? Discuss values and customs $($e$.$g$.,$ current food preparation habits$)$ in India, and how these might influence views of the microwave.

Discuss microwave oven $($a$)$ features, $($b$)$ price$($s$),($c$)$ promotion ideas, and $($d$)$distribution plan $($will you import, license, manufacture locally?$)$

Develop a positioning statement using the format below $($see examples$).$

For $\_\_\_\_\_\_\_\_\_($who$?$ describe target consumer$)\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

White Appliances provides $\_\_\_\_\_\_\_($what$?$ describe product and key features$)\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

White microwaves$\_\_\_\_\_\_\_\_\_\_\_\_\_\_($why should they buy?$)\_\_\_\_\_\_\_\_\_\_\_\_\_$

$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$