Your task is to do some research and see if social media improves business and if it would be worth it for Awesome Shirts to invest time, employees, and money into building this type of online brand. I am curious to know the following three things:

1. Does having a Social Media presence affect business? If so, how? List several reasons.

2. What are the best types of Social Media to have as a business? Facebook, Instagram, Twitter, or others? Which are the most influential? Which are the most lucrative?

3. How can we use Social Media to our advantage as a business? How might it help us compete in the online marketplace?

Keep your summary comments to at least 400 words, but not more than 450 words. Please list two credible sources in an APA reference list at the end of your response, and give credit in your text using APA style citations.

Scenario:

You are hired as Robert Californias assistant at Awesome Shirts. You would like to see the company succeed so that you can move up the ranks into a more senior role. Awesome Shirts is a strictly online company, meaning they will not have an actual storefront to sell apparel. Everything is in place for the company to go live - imagine that the last piece of the company is the decision to invest in social media marketing. Robert is waiting for your professional and well-researched reply dont keep him waiting long!

Feel free to expand upon the world of Awesome Shirts (it is a brand new company, after all). I will mostly be grading you on your writing and ability to communicate via email, so I dont care if you change or add to the scenario details. (Just dont change your task listed above!)