Your task is to prepare a Marketing Plan report for the Oman Chips and completed Situation Analysis. The report involves two major parts PART A and PART B:

The first part is the Situation Analysis where you are going to analyze the Macro and Micro Environment of your selected tangible product. This part should include sub-headings that are analyzing the following elements that are to be included in your report:

2.1 External Environment

2.1.1 Macro-environmental trends

2.1.2 Competitor analysis

2.2 Internal Environment

2.2.1 Evaluation of the companys internal capabilities and competencies

In the Second Part, with your group work on Planning for your product by developing a plan for your Marketing Mix including the Product, Price, Place, and Promotion. This part should include sub-headings that are analyzing the following elements that are to be included in your report:

3.1 Segmentation and Targeting Strategies

3.1.1 Segmentation

3.1.2 Targeting

3.2 Marketing Mix

3.2.1 Product

3.2.2 Price

3.2.3 Place

3.2.4 Promotion

3.3 Strategic Fit (Conclusion)