Your task is to prepare a report which will be delivered to the Board of Better Super providing your analysis of 3 competitor websites against research documenting the qualities of effective website copy. You are NOT required to draft copy for the Better Super website. That task is assignment 4. The purpose of this analysis is to learn from competitors and research what is required to draft effective website copy. Please note that the board is not interested in your opinions. Rather the board wants your comments to be supported by your research only. The messages that you are to review on competitor websites are: Vision statement (ie Is it compelling? Does it mean anything? Is it clearly articulated?) General information about the competitors (ie the About Us page), including their values. (Note: Amongst alternative methods to state values is the phrase what we stand for.) Why members of the general public need the offer of the competitors (ie what is their compelling reason for a member of the public to join them? Is the reason compelling? Is it effectively and suitably communicated?) Their views on First Nation Peoples, if any (is it effectively and suitably communicated?) Their commitment to service (is it effectively and suitably communicated?) Your report MUST include the following sections: Title page

Page 4 of 5

Table of contents Executive summary Background this section outlines the task that is required along with pertinent information on the task Effective Website Copy - Your research-based assessment of no less than three scholarly papers on what makes effective website copy1

. Preferably, your assessment is supported by scholarly evidence, but blog articles are acceptable, however, they have less weight to support your argument and more corroborating references therefore are required (ie two corroborating blog articles equates to one scholarly article). Competitor analysis - Based upon the above research-based evidence, your analysis of at least three of the websites of Better Supers major competitors. Rather than comment on the design of the websites, per se, your objective is to comment on how effectively each website communicates its messages on the pages that you are to draft for Better Super in assignment 4 (refer above). Better Supers competitors are: o Australian Super o Hostplus o HESTA o Australian Retirement Trust o Aware Super Your conclusions: summarising: o What makes effective website copy o Findings from your comparative analysis Your recommendations to the Board on what website copy should comprise for it to be effective. Remember, this subject is Business Communication Skills, and therefore you will be assessed on how you communicate complex concepts effectively in a manner that is supported by evidence.

***** Need a Complete Report of 2000 words