Question: Your task is to read the case study: Bon Star hotel and casino and provide a thorough assessment of the enterprises operations. Assignmnent 1 Template
Your task is to read the case study: Bon Star hotel and casino and provide a thorough assessment of the enterprises operations.
| Benchmarking & Market Analysis | Analysis/Response | Comments (Elaborate) |
|---|---|---|
| Market Size | In Naimistan |
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| Industry Concentration | High, Medium, Low | What makes it _______. |
| Market Saturation | High, Medium, Low | What makes it _______. |
| Product Life Cycle Stage | Intro, Growth, Mature, Decline | What makes it _______. |
| Level of Competition | High, Medium, Low; | Why, How, What makes it a_______. |
| Demand Drivers | Customers/Clients/Seasonal |
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| Supply Drivers | Do other hotels exist creating competition? |
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| Power of Suppliers | High, Medium, Low |
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| Power of Buyers | High, Medium, Low |
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| Economies of Scale | Yes, No, Not sure? | Please provide opinion |
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| SWOT Analysis | Please let a minimum of 3 |
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| Strengths | a. b. c. | What makes it a strength? |
| Weaknesses | a. b. c | What makes it a weakness? |
| Opportunities | a. b. c. | What makes it an opportunity? |
| Threats | a. b. c. | What makes it a threat? |
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| Recommendations |
| Given your analysis what changes do you plan to implement to improve the operational performance of the hotel? |
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