Your Task

Perform a SWOT & Porters Five Forces analysis on a company.

Describe service lifecycle for a company.

Assessment Description

Spotify is the largest music streaming service in the world, where it links music for users and artists through a subscription service, powered by data, analytics, and software. Spotify grew massively in 2017, and its listing on the stock exchange makes it challenging to provide a sustainable and stable service to its customers, whilst maintaining its competitive advantage over others.

Refer to the background, and recent developments of Spotify, and answer the following questions using the template provided in the Assessment Instructions section.

Assessment Instructions

Students must conduct research externally and included references in order to produce a well referenced case study. You should use at least five (5) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a referencing list at the end of your assessment (not included in the word limit). Wikipedia and other popular sites are not to be used

This assessment is divided into three parts.

Part One SWOT Analysis

1. A brief introduction to Spotify as a company and the industry where Spotify is in (200 words)

2. Strengths of Spotify with explanations (100 words)

3. Weaknesses of Spotify with explanations (100 words)

4. Opportunities Spotify is facing with explanations (100 words)

5. Threats Spotify is facing with explanations (100 words)

Part Two Porters Five Forces Analysis

1. Consider from your industry analysis, evaluate the competitive rivalry Spotify is in, with brief explanation (100 words)

2. Consider the ease of potential entrants into the industry, with brief explanation (100 words)

3. Consider the threat substitutes of Spotify from the following with brief explanation (100 words)

4. Consider the bargaining power of suppliers (Artists) and customers (Users) with brief explanation (200 words)

Part Three Service Lifecycle

Service lifecycle is divided into four sections, in this assessment we explore some possibly parts of service lifecycle where Spotify is relevant:

1. Service Strategy Demand Management

a. How do Spotify estimate the demand of users at certain time of the day across different time zones to ensure it has sufficient capacity to provide its service? (100 words)

2. Service Design Availability Management

a. Research the IT infrastructure Spotify currently possess to maintain its availability (100 words)

3. Service Transition - Release and Deployment Management

a. Explain how an update to Spotify can maintain its software integrity, where the live environment is protected and that the correct components are released for updates? (100 words)

4. Service Operation Access management

a. Explain how Spotify grant authorised users the right to use a service, while preventing access to non-authorised users (100 words)