Well Trust Bank (WTB) is a Limited Liability Company, registered under The Companies ACT 179 of 1963 at the Registrar General’s Department. It holds a universal banking license from Bank of Ghana. 

As a Universal license bank, WTB is empowered to receive deposit, give out loan, allow its clients to operate current account and provide other banking services to the general public. The Company operate a formal organization structure which enable it to enforce the needed management efficiencies required for successful business operations and growth.

The CEO and founder of WTB, Mr. Kweku  Yansah is a holder of  BA Social Sciences and   started working as Sales Officer right from university at the University Bookshop. He had his dream and the desire of becoming an entrepreneur during his National Services when he took a course to study entrepreneurship.  Mr Kweku Yansah started collecting susu during weekends and in the evenings within the first year of his employment at U-Cat Limited. He employed three staff to join his susu business after doing it alone for one year. Mr. Kweku Yansah quickly resigned from U-Cat limited and entered into a full time Susu collecting business. However due to his low knowledge base and poor feasibility studies he incurred liabilities which nearly landed him in prisons. 

Mr Kweku Yansah sold his two plots of land at Accra which was handed over to him by his grandfather. He used part of the money to settle his debtors and other half to restart his new microfinance business after he saw an opportunity in giving out loans and collecting deposit at Accra- Kaneshie. He registered his Company with name Well Trust with the Registrar General Department. In the year 2017 he has opened an additional two branches which put the total worth of his business to GHS 200,000. Mr Kweku Yansah sold his house at Osu worth GHs 100, 000 and added it to his capital.

Well Trust Bank commenced operation in the year 20012 and with the able managerial skills of the CEO, Mr. Kweku Yansah has won a lots of awards local in areas such as customer services and SME services. However the business is not performing well

Staff of the organization are encouraged to suggest the new ideas to the Head of Research. WTB organized a lot of training programmes to its staff and reward them base on their performance. Customer feedback is highly welcome and negative once are dealt with without any delay. 

The Vision of the company is to become the leading financial services provider wherever they are and the mission is to passionately and promptly meet client’s needs with a professional and flexible touch, creating value for clients and businesses.

The main products of the Company is to mobilized deposit, financial transactions and advisory as well as loans. Its target market is SME businesses and salary workers.

For the past three (3) years, performance of the company has gone up drastically. Below is the summary of the profit and loss account for the year 2018.

Item                GHS (,000)

INTEREST INCOME                    3,800

LESS: INTEREST EXPENSES                   3,500

NET INTEREST INCOME            300

OTHER INCOME              500 

GROSS INCOME              800

LESS ADMINISTRATIVE EXPENSES                  1,000

Profit                             200

Management of WTB met during the annual management strategic review meeting and it came out that the company made a loss during the year 2018 as a result of poor business performance.

The leadership of WTB has realized the stiff competition that other banks are posing an as a result, management want to diversify their activities by launching a new technology-based venture.  

a)  As a consultant, you have been asked to prepare a business plan and use it to advise WTB what they should do.

b)  Team work, your team members should be guided by the approach suggested by Hisrich et al (2010, p. 272): “We’re all in this together, no one is bigger than anyone else, and here are the rules we live by”. 

c)  Critical Risks, which requires that you identify the risks inherent in implementing your business and others, and provide strategies as to how to respond to them; and

d)  Presentation (of your Business Plan), must comply with appropriate citation and references, Harvard referencing used correctly, style, clarity and readability.

Your presentation should further demonstrate:

•  An effective introduction

•  A logical structure

•  An appropriate selection and use of resources

•  Good time management

•  An appropriate conclusion

•  Reference to a minimum of 8 PowerPoint slides

•  Contribution from all group members

•  Good oral communication skills

•  A confident oral presentation

•  Evidence of group co-operation and cohesion

•  Evidence of wider reading beyond the teaching & learning materials distributed in class

•  Ability to deal with questions

•  Ability to see whether suggestions will be helpful for further development of the new idea

•  In-text citation of all references consulted

•  Reference list (using the APA system)

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10INTRODUCTION WTB is a Limited Liability Company registered under The Companies ACT 179 of 1963 at the Registrar Generals Department It holds a universal banking license from the Bank of Ghana As a U... View the full answer