Your Task:You are required to introduce a new technology$-$incorporated product or service suitable for the chosen business in the technology stream. You have to research and consider the following, and then write a marketing plan$\mathrm{.}1.$Choose the market where you wish to develop and conduct a marketing environment analysis for the company$\mathrm{.}2.$Conduct S$.$W$.$O$.$T$.$ Analysis of your company vs$.$ your top competitors within your market area$\mathrm{.}3.$Define your market segmentation approach and select your Target market$($s$)$ explain your rationale$\mathrm{.}4.$Showing the positioning of your product within the new market. $($This should relate to your strategies and financials$)\mathrm{.}5.$Design a customer$-$driven marketing strategy and mix $(4$Ps decision$)\mathrm{.}6.$Intergrative marketing decisions include Product decisions: product feature, brand, package and label decisions. Price decisions: pricing considerations and strategy. Marketing channels and distribution decisions: direct marketing channel or using middlemen. Promotion decisions: advertising, sales promotion, personnel selling, publicity and direct, online, social media and mobile marketing$\mathrm{.}7.$Provide a Pro Forma Financial Analysis showing the costs and revenues associated with selling your product in the country. $($All numbers must be justified using academic rigour$).$New technology trends, that includes:Artificial Intelligence $($AI$)$Virtual Reality and Augmented Reality AR$/$VRBlockchainInternet of Things $($IoT$)5$G Robotic Process Automation $($RPA$)$Metaverse DronesBiotechnologyAssessment Criteria for the Project Presentation Creativeness $/$ OriginalityContent Communication $/$ ClarityConcepts UtilizationPresentation Style and Materials $/$ Time Management $/$ CooperationReport Format $($APA format; about $20$ pages with double space and font size $12$; sources of references at the appendixes$)$Mark $(25\%)$:Oral presentation $(15\%)$Final written report $(10\%)$ Date of Oral Presentation: The end of the semester $($to be arranged$).$ Date of report Submission: Email a soft copy of PPT and written report to $($ lccheng@hksyu.edu $)$ the date before your presentation.. Special Instructions:$1.$You are required to provide a list of division of work$/$labor indicating the members contributions to the project$\mathrm{.}2.$Upload a soft copy to the plagiarism detection engine VeriGuide before email submission$3.$you are encouraged to provide some value$-$added work such as tables, pictures, diagrams, photos and examples$\mathrm{.}4.$You must submit a written report and power point via email lccheng@hksyu.edu one day before your oral presentation.Project GuidelinesThe purpose of team project is to develop and test your knowledge and skill within the context of marketing and apply those knowledge and skill to a particular marketing situation. Thoroughness and insight will generate strong answers to the tasks needing to be addressed. To substantiate your discussion and justification, you must include several published sources of reference in addition to your textbook.Keep in mind that the project is designed to develop and test not only your knowledge but also how you apply that knowledge in a practical way. Therefore, you must develop the ability to discuss issues in case$-$specific terms, rather than general and theoretical terms.Construct your answers in a logical manner, avoiding sweeping generalities, and support them with a thorough and sound discussion or argument. Your discussion should always be supported with referenced theory. Do not be afraid to use references. Referencing prevents plagiarism and assists in substantiating an effective line of argument. Where appropriate to do so$,$ always provide reasons for what you can conclude, propose or recommend.A contents page must be included and should demonstrate an ability to organize and structure your work suitably $($use headings in your assignment$).$A reference page must be included at the end of your assignment. Ensure to in$-$text reference.Figures and exhibits can contribute beneficially to work of this nature. Look for opportunities to use them sparingly, but thoughtfully as a means of adding substance to your work and giving it a professional look.Marketing plan sample is given for your reference.