Your team has been engaged to do analytical consulting for Best Rest, Inc., a leading brand of bedding products. Best Rest$$s product line includes sheets, blankets, comforters, duvet covers, and related products. The brand, which is sold online and through premium home retailers, has a reputation for high quality products that help you sleep more comfortably. The vast majority of Best Rest bedding sales are domestic, and the company estimates that $17\%$ of US households own at least one Best Rest product. Your analysis will, therefore, focus on the US market.