Your team will use the concepts and analyses learned in the course to conduct a strategic analysis of the company in the case and prepare a presentation of their results to the class.

Your presentation should be given as if you were addressing the CEO and/or Board of Directors of the company at the present time. You should assume the audience is knowledgeable about the company and its situation. Your presentation should consist of your evaluation and critique of the companys strategy and performance and your recommendations for improving its competitive position and financial performance, using supporting analyses as needed. For each action, you recommend, show the analyses that led you to that recommendation. You may need to do some research to update the case to the present time.

Although a team grade will be given, confidential, written peer evaluations will be used to judge the performance of individuals on the team. These peer evaluations will influence individual grades. If I do not receive peer evaluations from every team member, individual grades will be determined by an average of those evaluations that I did receive.

Presentation Guidelines:

1. In your presentation, you must cover the following questions:

• What are the strategically relevant components of the department store segment of the U.S. retail industry macro-environment?
• How have Macys corporate strategy choices strengthened or weakened its competitive position in the retail industry?
• What does your strategic group map of the department store segment of the U.S. retail industry look like? Is Macys well positioned? Please explain.
• What strategic issues confront Macys in 2020? What market or internal circumstances should most concern CEO Jeff Gennette and his companys senior leadership team?
• What recommendations would you make to Gennette to address the strategic issues confronting Macys in 2020?