Your term project $($due at the end of Module $5)$ will be to create a strategic Digital and Social Media Marketing Plan for an Internet business: The Zenith Boot Company, or a company of your choosing, which the Instructor must approve for this course.

Please read the Term Project Guidelines.

For this module's assignment, submit the Digital and Social Media Step $1.$ In addition, you must describe your plan and its purpose and Assess the Background. You do not need to submit the final project until Module $5.$

Suggested Outline for Step $1$ for the Digital and Social Media Marketing Plan

This assignment is designed to help you prepare an outline of the term project. This assignment will help you:

Finalize your topic.

Organize your presentation of the material.

Provide the basis for discussion between you and me$.$

Please include the following in your Step $1$:

Company name

Type and size of the company

Background

Products Offered

Level of digital marketing adoption

Other relevant information

Two additional things to consider when deciding on your project:

The project must have practical value and meaning for you.

The project must be based on the concepts learned in the course