Question: Your text argues that managers are faced with a paradox on whether to change in order to sustain a competitive advantage v. the potential risk

Your text argues that managers are faced with a paradox on whether to change in order to sustain a competitive advantage v. the potential risk of the change.

How do normative pressures ie political pressure groups on climate control and coercive isomorphism influence each of the different images or perceptions of change on how they react to the above dilemma?

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