Your text says that customers buy benefits,not products.Explain this claim. and your position on it. Topic 2:Explain
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Your text says that customers buy benefits, not products. Explain this claim. and your position on it.
Topic 2: Explain and identify the 4 C's of marketing. Why are they so important? How do they relate to the marketing management process?
Topic 3: Why are ethics important? How do they relate to marketing strategies?
Related Book For
Principles of Auditing and Other Assurance Services
ISBN: 978-0078025617
19th edition
Authors: Ray Whittington, Kurt Pany
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