Your topic is $-$ Coach brand

Total length: $5-6$ pgs$.,$ excluding references, single$-$spaced. Save your doc, as a PDF$,$ on Moodle one copy per group. You will be expected to chose one organisation to analyse. Although the project is not long $(5-6$ pgs$.),$ I expect a high$-$quality analysis and critical assessment. Once a company is picked $($when a name is chosen, it cannot be used by another team i$.$e$.,$ no duplication$),$ you will apply the Hills Strategy Development Framework $($see below$).$ You may want to watch the following videos $($or there are many others$)$: Using Hill Framework to Develop Operations Strategy $-$ YouTube. This project will require a lot of research to identify corporate objectives and competitive priorities of your company consequently, you should opt for an organization for which there is ample data $($e$.$g$.,$ Patagonia clothing$).$ I expect an intro, conclusion, summary of your findings, and an assessment of the fit between operations design $+$ infrastructure; highlight the corporate objectives with particular emphasis on steps $4$ & $5($e$.$g$.,$ supply chain management, inventory, processes, sustainability, etc.$\backslash$table$[[$Step $1,$Step $2,$Step $3,$Step $4,$Step $5[0]],[$Corporate objectives,Marketing objectives,Identify competitive factors,Operations strategy process choice,Operations infrastructure$],[\backslash$table$[[$Growth rates$],[$Profitability$],[$Return on net assets$],[$Cash flow$],[$Financial gearing$]],\backslash$table$[[$Markets & segments$],[$Product range$],[$Mix of spec$],[$Volumes$],[$Standardisation or customisation$],[$Rate on Innovation$]],\backslash$table$[[$Price$],[$Quality$],[$Delivery and speed$],[$Dependability$],[$Product$/$service$],[$range$],[$Product$/$service$],[$design$],[$Brand$],[$Support services$]],\backslash$table$[[$Process technology$],[$Trade$-$offs embodied in process$],[$Role of inventory$],[$Capacity$,$ size, timing, location$]],\backslash$table$[[$Functional support$],[$Operations planning & control systems$],[$Work structuring$],[$Payment systems$],[$Organisations structure$]]]]$