Question: Your value proposition is the reason why your target audience should buy from your company and not your competition. Predicting future needs, wants, and desires

Your value proposition is the reason why your target audience should buy from your company and not your competition. Predicting future needs, wants, and desires before your customer knows them. This takes a culture that embraces change, innovation, and technology.
Discuss why it is important to skate to where the puck is going to arrive at your future value proposition?
Describe the key elements of your future value proposition. Identify the product must haves, performance benefits, and customer delighters that will differentiate your solutions from that of your competitors.

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