You're a marketing executive for Microsoft. Your company is planning to export the latest version of Office into the following countries: the United States, China, India, Japan, Brazil, South Africa, and France. You've been tasked by the vice president of marketing to make a recommendation for setting the price for your product in each of these countries. Begin by reading Pricing for a Global Market Download Pricing for a Global Market, which explores eight pricing models. 

Develop a memo addressed to the vice president that outlines your recommendation for each country. Specifically, address the following in your memo:

1. Provide a justification for establishing different price points for the same product in different markets. 

2. Building on the first question, identify the pricing strategy you recommend for each country. 

3. Identify and describe both the pros and cons of your recommended strategy for each market. 

4. Discuss any patterns you have observed in your pricing strategy recommendations among these different markets

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The memo to the vice president should outline the pricing recommendations for the latest version of Office in each of the target countries Here are the recommendations for each country 1 The justifica... View the full answer