You're a project manager launching a new energy drink for Pepsi and the CEO (Chief Executive Officer) comes to you and demands the project be completed two months earlier than your current project schedule. How do you handle this situation while maintaining a good relationship with your CEO? 

Do you rally the project team and start working nights and weekends to get this new product launched early? If not, how do you convince the CEO to accept your project schedule as it is? 

Are there risks to rushing a project? Is there a compromise that would make the CEO happy?

How do you handle a request for an unreasonable change to a project schedule?