You're attending school at ACME University, and the students have voiced their concerns about having only one location to get good coffee. You and your friends have always wanted to start your own business, so you decided that you're going to give that one location competition. You take a trip to the campus coffee shop to secretly observe its operation. 1. Who are the key customers (i.e. more faculty/staff or more students)? 2. Is this coffee shop in the best location on campus? a. If so, will you locate your shop in the same location/building, or will you choose another location? b. If you decide on a different location on campus, where will it be? What factors did you consider when deciding on a location? 3. Is the product line sufficient (i.e. food and beverage items being served)? 4. What would you add/take away to make your business stand out from your competitor? 5. What are the supply chain risks of opening a new coffee shop on campus