Question: You're creating an Integrated Marketing Communications (IMC) plan for a new restaurant, tech, fashion, or wellness company. Which digital channels (social media, influencer marketing, etc.)

You're creating an Integrated Marketing Communications (IMC) plan for a new restaurant, tech, fashion, or wellness company. Which digital channels (social media, influencer marketing, etc.) would you prioritize and why? How would you ensure consistent messaging across platforms while tailoring it for different audiences? How can storytelling and user-generated content enhance your IMC strategy? Think about the brands you follow. What digital IMC strategies do they use that stand out to you

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