You're in charge of marketing a new morning talk show on a popular Spanish-language television network. You're
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Question:
You're in charge of marketing a new morning talk show on a popular Spanish-language television network. You're in the process of defining the target audience. Write a journal assignment describing why it's important to understand diverse audience cultures when defining target audiences and messages.
Next, think about your work of defining the target audience and creating a message to promote the new Spanish-language talk show. Identify at least two strategies to ensure that your work is informed by an accurate understanding of diverse audience cultures.
Specifically, you must address the following:
- Identify one or more reasons why you should factor in diverse audience cultures when creating target audiences.
- Propose two or more strategies to ensure that the target audience creation is informed by an understanding of diverse audience culture.
Related Book For
Management Accounting
ISBN: 978-0132570848
6th Canadian edition
Authors: Charles T. Horngren, Gary L. Sundem, William O. Stratton, Phillip Beaulieu
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