You're right, we do use data analytics to help us make corporate decisions. But before you give me specifics, maybe you can help me out. I hear the words 'data analytics' all the time but I've never really understood what it is and what it does. Can you explain the term to me$?$

Caleb Smith

course. Data analytics is the process of looking into aw data to find trends and correlations. It can help us answer specific questions and that's why we'd like to do analytics on some of the unique aspects of our store.

Percival A$.$ Danvers, Esq.

That sounds good but can you be more specific with the definition. How does it find those trends and correlations?

Caleb Smith

Sure. The process includes $...$

descriptive, predictive, and prescriptive analytics.

sales, social media, and Tableau.

using spreadsheets and filters.