Question: You've selected the advertising program to begin need stimulation for the PowerShirt. Once the target market recognizes a need for the PowerShirt, they will need
You've selected the advertising program to begin need stimulation for the PowerShirt. Once the target market recognizes a need for the PowerShirt, they will need to gather more information about it Your responsibility is to make sure that this information is readily available to the potential consumer.You now need to decide on a marketing strategy that will put out information when and where consumers will search for itSelect two options from the choices below, and then click Submit.Social media websites: Create PowerShirt accounts on leading social media sites highlighting product innovation and superiority second television commercial: Run an informative TV commercial on sports channels featuring ultramarathoners wearing PowerShirts Sunday newspaper ad: Purchase a quarterpage ad in key markets highlighting PowerShirt's differential advantage PowerfullyFit.com website: Create dedicated PowerShirt pages housed on the firm's website complete with images, video, and text
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