YUM! Brands customizes its marketing approach to expand to global markets. Peter Bassi (President of YUM! Restaurants

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Question:

YUM! Brands customizes its marketing approach to expand to global markets. Peter Bassi (President of YUM! Restaurants International) describes 7 key marketing perspectives that company focuses on to be competitive and successful on a global scale.

1. What central changes are contributing to the growth of Yum! Brands in global markets?

2. Give some examples of ways that you believe Yum! Brands will have to adapt its offerings to appeal to global customers in different countries.

Requirements:

Word count - 250 to 300

APA format

Bring clarity to the issues being discussed. Raise new and novel (yet relevant) points. Relate issues to personal experience. Rationally defend your stated position.

Posted Date: Sep 14, 2021 07:25 PM

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YUM! Brands customizes its marketing approach to expand to global markets. Peter Bassi (President of YUM! Restaurants

Question:

Expert Answer:

1 The company is focusing on the following changes i Building Distinctive Brands Yums is now increasing its presence in the market by increasing inves... View the full answer

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