Yum Yum is a food company that is looking to expand its product range and introduce a new product into the market. Some of the characteristics of the new product are:

It needs careful handling as the packaging is made of Low-density polyethylene (LDPE) which is thinner than some other plastics

• The packaging has a high heat resilience
• The company is concerned about their environmental footprint

Yum Yum is based in an industrial area with good access to transport, communication and utilities infrastructure. As part of its corporate responsibility, the new product will be produced in a rural area and sold to smaller shops. The transport network will have to be evaluated as distances will be further away from the area of production.

As the logistics manager, you are required to look at all the different supply chain network designs and advise the company on the best design to implement. Supplement your answer with discussions, examples and any other relevant material.