Question: Zaxby's, while known for chicken, has decided to develop and sell burgers in its existing US stores. What type of diversification is this? market penetration

Zaxby's, while known for chicken, has decided to develop and sell burgers in its existing US stores. What type of diversification is this?
market penetration
market development
product development
pure diversification
Zaxby's, while known for chicken, has decided to develop and sell

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