Zeke is developing a print advertisement for GEICO. He knows that the $\_\_\_\_\_\_$ is a critical component of the copy because $\_\_\_\_\_.$

a$.$

artwork; it takes up the most space

b$.$

headline; it is often the only part of the advertisement that is read

c$.$

tagline; it links the copy to the signature

d$.$

headline; it determines the final layout design

e$.$

slogan; it links the artwork to the signature