Question: Zhou Company is facing a $7 increase in the variable cost of producing one of its products for the upcoming year. Because of this situation,

 Zhou Company is facing a $7 increase in the variable cost

Zhou Company is facing a $7 increase in the variable cost of producing one of its products for the upcoming year. Because of this situation, the sales manager has made a proposal to increase the selling price of the product while increasing the advertising budget at the same time. The price increase will lower sales volume, but the other changes may help the company maintain its profit margins. Zhou has provided the following information regarding the current year results and the proposal made by the sales manager: Calculate operating income for BOTH the current year and for the proposal, make sure you label your work and provide it in good form. Also show the different in income between the two. Evaluation of current year data: Evaluation of proposal made by the sales manager: The phone bill for Sweets Incorporated consists of both fixed and variable costs. Refer to the 4-m

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