Zipcar has a special program targeted at universities How might students wants and needs differ from those of Zipcar customers in general What kind of marketing (B2C, B2B, C2C) is Zipcar engaging in when it works with universities to get Zipcar locations approved on campus How can Zipcar create value for university administrators so that they would be interested in having Zipcar locations on campus Using the information you've learned from all these sources, put together a written proposal for how you would market Zipcar to both students and administrators You may use any university campus you are familiar with as an example Make sure you address the questions listed above in your plans for both student and administrator audiences

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Question: Zipcar has a special program targeted at universities. How might students wants and needs differ from those of Zipcar customers in general? What kind of

Zipcar has a special program targeted at universities.

How might students wants and needs differ from those of Zipcar customers in general?
What kind of marketing (B2C, B2B, C2C) is Zipcar engaging in when it works with universities to get Zipcar locations approved on campus?
How can Zipcar create value for university administrators so that they would be interested in having Zipcar locations on campus?

Using the information you've learned from all these sources, put together a written proposal for how you would market Zipcar to both students and administrators. You may use any university campus you are familiar with as an example. Make sure you address the questions listed above in your plans for both student and administrator audiences.

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