Is it useful to draw on existing measures to measure abstract and subjective constructs such as for
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Is it useful to draw on existing measures to measure abstract and subjective constructs such as for instance customer loyalty? Why (not)?
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The use of existing measurement scales has several ...View the full answer
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Related Book For
Research Methods for Business A Skill Building Approach
ISBN: 978-1119165552
7th edition
Authors: Uma Sekaran, Roger Bougie
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