Question: Additional case studies relating to material covered in this chapter are available via the books companion website: www.pearsoned.co.uk/saunders . They are: The effectiveness of

Additional case studies relating to material covered in this chapter are available via the book’s companion website: www.pearsoned.co.uk/saunders .

They are:

• The effectiveness of computer-based training at Falcon Insurance Company.

• Embedded quality at Zarlink Semi-conductor.

• The international marketing management decisions of UK ski tour operators.

• Managing the acquistion from the middle.

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