As part of research into the impact of television advertising on donations by credit card to a

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As part of research into the impact of television advertising on donations by credit card to a major disaster appeal, data have been collected on the number of viewers reached and the number of donations each day for the past two weeks.

a. Which diagram or diagrams would you use to explore these data?

b. Give reasons for your choice.

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Research Methods For Business Students

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Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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Question Posted: Oct 10, 2022 03:52 AM

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As part of research into the impact of television advertising on donations by credit card to a

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a You would probably use a scatter graph in which number of ...View the full answer

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