Revisit Table 1.2 and look at the differences in management researcher and practitioner orientations for foci of interest, methodological imperatives, key outcomes and how each views the other. For each of the continua implied by this table, where would you place yourself? To what extent do you believe that business and management research should meet the practitioner requirements? Give reasons for your answer.

Data from in Table 1.2

Table 1.2 Practitioner and management researcher orientations Management researcher Basic understanding General enlightenment Theoretical explanation 'Why' knowledge Substantive theory building Theoretical and methodological rigour Academic publication Disdain of practitioner Desire to make a difference to practice Focus of interest Methodological imperative Key outcome Views of other Practitioner Usable knowledge Instrumental Practical problem solutions 'How to' knowledge Local theory-in-use Timeliness Actionable results with practice impact Deprecate or ignore Belief research can provide relevant (socially useful) fresh insights to managers' problems