Question: 2. A catalogue is an expensive medium since it needs to be printed and distributed to households. If already 70 % of the home shopping

2. A catalogue is an expensive medium since it needs to be printed and distributed to households. If already 70 % of the home shopping orders at NEXT come via the online channel, would you recommend NEXT to eliminate the catalogue channel from its channel mix in future years? Give arguments for and against this idea. What are the typical advantages and services of the specific retail channels?

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