2. For a department store, there are three basic ways to organise its floors. It can be structured either as a classic itemoriented area with

2. For a department store, there are three basic ways to organise its floors. It can be structured either as a classic itemȬoriented area with traditional categories (such as trousers, books, or kitchenware), as a brandȬoriented shopȬinȬshop concept or by means of different theme worlds such as at Galeries Lafayette. Describe the various advantages and disadvantages of these concepts.