Question: 6. The Fleming failure profiled in this chapter surprised many industry observers. In particular, many analysts like the logic that a combined wholesaler and retailer

6. The Fleming failure profiled in this chapter surprised many industry observers. In particular, many analysts like the logic that a combined wholesaler and retailer ought to be able to make more money on an ultra-low-price format than the usual retailerwholesaler supply arrangement. Was the Fleming case unusual? Is the logic sound?

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