Creative Homework/Short Project This chapter indicated that consumers go through a series of steps (from problem recognition to postpurchase evaluation) as they make purchases. Write a detailed report describing what you as a consumer would do in each of these steps when deciding to purchase one of the following products:

a. A suit for an upcoming job interview

b. A piece of jewelry to be given to a special friend for his or her birthday

c. A fast-food lunch

d. A Christmas tree Then make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand. (Hint: Think about product, place, price, and promotion strategies.)