This miniproject is designed to help you develop your skills in marketing communication planning. Working with one or more of your classmates, complete the fol-lowing suggested activities.

Assume you are developing a multichannel mar-keting communication program for a firm that pro-duces and sells disposable diapers and other products to care for babies.

1. What are the objectives of your communication plan?

2. What are two types of traditional marketing com-munications you would use? Provide details and be specific. Why are these the best for this product?

3. You will also be using website advertising, mobile advertising, video sharing, and branded entertain-ment.

Design these specific activities and provide details.

4. Look over your recommendations and check to see if your plans:

a. Work together to be one integrated program of communication.

b. Provide a program that will engage the con-sumer in interactive activities.

c. Provide some benefit to improve the life of the consumer.

5. If they do not, revise your program.

6. Make a presentation of the plan to your class