1. Assess the extent to which Staples has developed a successful multichannel strategy. What factors have contributed to its success?

2. What are the advantages and disadvantages of using kiosks as a part of its approach?

3. How should Staples assess which SKUs to keep in its stores versus on the Internet?

4. How do the Staples Copy and Print centers differentiate it from the competition?

Synopsis: Staples operates in the highly competitive office products market. The office supply category specialists, including Staples and Office Depot/OfficeMax, dramatically changed the landscape of the office supply industry. Warehouse clubs, supermarkets, and full-line discount retailers also have begun taking market share away from the big two office supply retailers because of their ability to sell the bulk items at lower prices. The case reviews the various strategies that Staples is using to differentiate themselves from their competitors and compete in a highly competitive market.