1. Describe Ollie’s target markets. How are they similar? Different? 

2. Compare Ollie’s retailing strategy to Macy’s and to Marshall’s.

Synopsis: Ollie’s Bargain Outlet describes itself as “one of America’s largest retailers of closeouts, excess inventory, and salvage merchandise.” In 2004, the company had 30 stores and is currently on a tremendous growth trajectory with 219 stores and counting. The company has an ambitious goal to reach to 950 stores across the United States in the coming years.