1. How can Diva demystify what happens behind the scenes and make potential Generation Y employees aware of the opportunities available to them beyond the shop floor?

2. Diva has implemented a learning organizational culture in an attempt to attract and retain staff. Discuss the possible pros and cons of this strategy for Generation Y.

3. Give examples of how other organizations (perhaps even nonretailers) attract a Generation Y workforce. What could Diva learn from other organizations?

Synopsis:   Diva is a specialty fast-fashion jewelry and accessories retailer, with its roots in Australia but its store network spanning America, Russia, and Europe. The retailer is confronted with the problem of attracting and retaining its Generation Y workforce.