Question: 1. Why did this service breakdown occur? 2. How was this service gap related to the other gaps (standards, knowledge, delivery, and communications) described in

1. Why did this service breakdown occur?

2. How was this service gap related to the other gaps (standards, knowledge, delivery, and communications) described in the gaps model in Chapter 17?


Synopsis: Discmart is a discount retailer similar to Target and Walmart. On a recent Sunday morning, an irate customer in the store was complaining about how the store was out of stock of an advertised special on the morning of the first day of the sale.

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1 Generally speaking the service breakdown occurred because Discmart was out of stock of an item that should have been in stock Customers dont like to ... View full answer

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