Question: 10. Why is the consumer shopping and purchasing model presented within the text called a process model? Explain how understanding this process could affect a

10. Why is the consumer shopping and purchasing model presented within the text called a process model? Explain how understanding this process could affect a retailer’s actions.

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9.Why is the consumer shopping and purchasing model presented within the text called a process model? Explain how understanding the process could affect a retailers actions?

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