1.Discuss the elements of adaptability and global culture as they relate to successful global retailing. How should...

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1.Discuss the elements of adaptability and global culture as they relate to successful global retailing. How should Home Depot adapt its business model and marketing strategy for success amid China’s environmental complexities?

2. Perform a SWOT analysis to determine whether or not Home Depot should reenter the Chinese market. Exhibit 5-5, “Indicators of the Potential, Support, and Risk in International Markets,” should be useful for pinpointing some of the issues to consider in your SWOT. 


Synopsis:   Home Depot failed in its expansion to China once before, but things have changed and so has their approach. A decade later, Home Depot is reconsidering the market in order to regain first mover advantage.

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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