1.Discuss the elements of adaptability and global culture as they relate to successful global retailing. How should...
Question:
1.Discuss the elements of adaptability and global culture as they relate to successful global retailing. How should Home Depot adapt its business model and marketing strategy for success amid China’s environmental complexities?
2. Perform a SWOT analysis to determine whether or not Home Depot should reenter the Chinese market. Exhibit 5-5, “Indicators of the Potential, Support, and Risk in International Markets,” should be useful for pinpointing some of the issues to consider in your SWOT.
Synopsis: Home Depot failed in its expansion to China once before, but things have changed and so has their approach. A decade later, Home Depot is reconsidering the market in order to regain first mover advantage.
Step by Step Answer:
1 Home Depots failure in its initial entry into China in 2006 illustrated the importance of culture adaptation in foreign markets As asserted in the case Chinas cultural environment is complex inadequ...View the full answer
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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