Question: 2. Is scrambled merchandising really a good idea? Does it make sense that if you are good in one area of merchandising that you will

2. Is scrambled merchandising really a good idea? Does it make sense that if you are good in one area of merchandising that you will be good in all areas? Talbots, after all, is excellent in merchandising fashionable women’s clothing but failed in selling men’s and kids’ clothing.

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