At Del Frisco's Steakhouse, steaks run from about $42 to $89 whereas at Outback Steakhouse they run

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At Del Frisco's Steakhouse, steaks run from about $42 to $89 whereas at Outback Steakhouse they run from about $12 to $27. What characteristics would Del Frisco's look for in a trade area for a new location? How would those characteristics change for Outback?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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