Does your favorite clothing store have a store-brand strategy? If yes, how does it build store loyalty?

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Does your favorite clothing store have a store-brand strategy? If yes, how does it build store loyalty? If no, how could a store brand create loyalty?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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Question Posted: Dec 03, 2018 11:48 AM

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Does your favorite clothing store have a store-brand strategy? If yes, how does it build store loyalty?

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When the retailer designs and manages its own store brand those brands provide the retailers custom...View the full answer

Retailing Management

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