What is the tactical or strategic purpose of: (a) short-term forecasts; (b) medium-term forecasts; (c) long-term forecasts?

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What is the tactical or strategic purpose of:

(a) short-term forecasts;

(b) medium-term forecasts;

(c) long-term forecasts?

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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Question Posted: May 04, 2024 09:35 PM

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What is the tactical or strategic purpose of: (a) short-term forecasts; (b) medium-term forecasts; (c) long-term forecasts?

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Selling And Sales Management

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