Question: 4. For some time your strongest competitor has been making untrue derogatory statements about your product and about your company. You know for a fact

4. For some time your strongest competitor has been making untrue derogatory statements about your product and about your company. You know for a fact that her product is not as good as yours, yet hers has a higher price. Several of your best customers have confronted you with these charges. Describe how you plan to answer them.

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