What are the advantages and disadvantages of different approaches to budgeting funds for promotion?

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Small Business Management Launching and Growing New Ventures

ISBN: 978-0176532215

6th Canadian edition

Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Apr 25, 2019 11:25 AM

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What are the advantages and disadvantages of different approaches to budgeting funds for promotion?

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Using a percentage of sales is simple and quick the disadvantage is that ...View the full answer

Small Business Management Launching and Growing New Ventures

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